Veteran media advisor Isaac Palmer will spearhead new entertainment transaction firm Qualia Legacy Advisors.

Palmer will serve as Legacy CEO and lead the company’s advisory work, which will focus on capital raising, mergers and acquisitions, intellectual property valuations and fund structuring.

“Our mission is to explain the industry to capital and introduce capital to the industry,” Palmer said.

Palmer most recently served as a managing director with New York-based boutique investment bank Mesa Global. Among other transactions, Palmer led the firm’s advisory work on Disney’s 2010 sale of Miramax.

Prior to his stint at Mesa, Palmer was senior veep of corporate development for Paramount, where he oversaw transactions including the structure of slate financing vehicle Melrose Investors. He was also a managing director for Fortress Investment Group.